Beyond the Visible is a five-part miniseries highlighting Alfa Romeo F1 Team ORLEN. The episodes are available on the Alfa Romeo YouTube channel.
Before becoming an automotive writer and content creator, I worked in film and video production. I did a fair share of newscasting and the like, but as many video producers can tell you, the career path sometimes means doing tons (and I mean tons) of hours of corporate video. And what we have here from the Alfa F1 team is just that. It is nothing more than a series of corporate videos; It’s just a series of corporate videos about a cool theme.
Alfa Romeo beyond the visible
beyond the visible shows the inner workings of the Alfa Romeo F1 Team ORLEN. It’s a five-part video series with each episode lasting between five and nine minutes, making it bite-sized and easy to consume. In its most basic form, beyond the visible it’s a marketing video that sets up the product (a racing team) and what it takes to run it. It’s similar to videos I’ve done for Boeing or Microsoft in the past. And like those companies, beyond the visible It has that big budget, high production value look and feel to it.
It’s as slick as anything I’ve ever seen filmed on cars. Think top team in its most striking and artistic form, and beyond the visible It’s like that from start to finish, with artistic close-ups and tracking shots. They didn’t go crazy (no car shots, for example), but everything looks like a high-quality handheld camera or some kind of Steadicam.
beyond the visible it’s lit to degree N, the color graduates perfectly and although I’d bet on a Peroni which was filmed in digital, it looks like film material. It’s probably a clever post-production trick, where you flip a switch and give your digital footage the color and richness of the chemicals on celluloid, but it still looks great here. And the sound design is equally Hollywood quality.
Beyond visible gaps in key areas
The narrative structure of the story is missing. beyond the visible. It is comparable to that of Netflix. drive To Survive, a behind-the-scenes look at a historic and storied Formula 1 team, but beyond the visible it doesn’t have exactly the same configuration.
Instead, we let ourselves fall into the middle of this situation with beyond the visible. No real explanation of Alfa Romeo is given, for example. Beyond some old footage of the likes of Tazio Nuvolari, Alberto Ascari and old Alfettas circling Monza, the viewer is left to their own devices as to who Alfa Romeo is. Sure, if you’re a gearhead or follow racing, you probably already know this, but it can be confusing if this is all new to you.
The same goes for sound bites and interview voiceovers, which tend to be loaded with buzzwords and corporate career jargon. Although well produced with respect to the quality of the camera, beyond the visible it doesn’t give you a deep insight into the team or the drivers.
leaves you wanting more
We call programs like this “french fries” in the business. It’s not a steak dinner loaded with all the trimmings. It’s a snack, and it’s supposed to be fun to eat. AND beyond the visible it is definitely that. It’s shot and edited so glamorously that after the 35 minutes are up, you still don’t know anything more about running an F1 team. Like a chip with just the right amount of chemical flavoring, you want more, but it’s hard to feel satisfied in the end.
beyond the visiblea five part series highlighting the Alfa Romeo F1 Team ORLEN, is available on the Alfa Romeo YouTube channel.
Tony Borroz, a long-time writer for Automoblog, has worked on popular driving games as a content expert, as well as working for aerospace companies, software giants, and as a stuntman. He lives in the northeast corner of the most northwestern part of the Pacific Northwest.